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The idea of
transformation lies in the core of our brand concept. Our heroine lives in the
constantly changing world. Her environment, the place of living, the time and
style constantly transform. Yesterday she was fighting for women rights in
the America of 70’s, today she drives the streets of Asian metropolis and
tomorrow she would wake up in completely new world again, maybe the city of the
future. She loves this life. She has not just got used to it, but she enjoys transformations and gets inspired with them.
Every collection
by Yana Besfamilnaya represents the story of new incarnation of the girl and
her wardrobe, in which every piece can change shape, fit and even purpose.
The philosophy
of transformation embraces not just the attitude for clothing. It is an
attitude for life.
Step by step, we
are getting closer to our goal to become a fully-sustainable brand. We do not
use animal leather and animal fur in producing our collections. We produce
small collections in order to avoid the leftovers. We strive to be
eco-conscious and our concept maintains the ideas of creating highly versatile
and comfortable, and still highly fashionable wardrobe.
ABOUT DESIGNER
“I started designing kids clothes when my first child Sophia was born and became a designer. Now looking back into the past, I realize that this was not the beginning. As a child I used to draw models in beautiful dresses in classes. Fashion design was always my passion” – says Yana Besfamilnaya, the founder and designer. She started with local sewing courses, design courses then graduated Central Saint-Martin’s and NABA Milan fashion courses and ran her first womenswear collection. This was followed with a lot of self-seeking, great amount of hand embroidery, couture design and hard working on searching of the brand identity.
Now the brand has its own unique concept, which started with idea of the transformation of everything, especially fashion transformation.